The business of scheduling cricket matches during the monsoon season

We see cricket matches repeatedly being scheduled during the monsoon season. We keep lamenting the fact that cricket matches are scheduled during the monsoon season. We wonder why cricket matches are scheduled during the monsoon season? Who benefits the most from scheduling cricket matches during the monsoon season? Do the advertisers get their money back? Do the spectators get their money back? If not, we know exactly why cricket matches are scheduled during the monsoon season. Play on.