Headline dead line # 12

http://content-usa.cricinfo.com/columns/content/story/255583.html
Was: When I was 577
Changed to: When a Maharajah cooled his heels
Why did the Sub-editor get into the act after the first headline was put in place? Did extensive and intensive research prove that the first headline wasn't working? Was the first headline misleading? Is the use of the word 'Maharajah' a bigger pull? Isn't the second headline misleading? Might it have something to do with a more current 'Maharajah' in the news? Note, Sourav Ganguly is also referred to by some of his minions and friends as 'Maharajah'. Is the Sub-editor trying to con people into clicking the story thinking it's a story about Sourav? The fact is it's not a story about Sourav but a story about another 'Maharajah' who used to play for the Indian team, the Maharaj of Baroda. Hmm...interesting the things Editors, Sub-editors and writers will do to get people to read their stories, which of course is an entirely different story. Fall for the headline. Enjoy the story. Good job Sreeram Veera.